Using the example of Acceptance Journeys Milwaukee, a Center for Disease Control-funded campaign designed to address HIV risk by reducing community level stigma against LGBT people, this event examines the ways that multiple, diverse disciplines contribute to successful public health campaigns. This kick-off event will allow attendees to learn about the project narratives, what goes into implementing a public health campaign, and hear from some of the participants in Acceptance Journeys about their involvement. This kick-off, which includes a light lunch, will also highlight the locations of the month-long event around Pitt’s campus. A follow-up panel is planned for April 7th. Also, be on the look-out for pop-up displays through the month of March highlighting the various disciplines--from marketing to medicine--that contribute to public health campaigns.